Green Cay Life Plan Village Breaks Ground on The Winsberg
The 220-unit community at Jog and Flavor Pict roads carries the name of the farmers who sold the county the adjoining wetland preserve in 1999.
Before their name went on a construction fence, Ted and Trudy Winsberg were farmers who worked Palm Beach County dirt for decades, growing the peppers that made their Native Green Cay Farm known across the state. In 1999 they sold 100 of those acres to the county at one-third of its appraised value, on condition the land become a wetland preserve. Construction has now begun a short walk from that preserve on The Winsberg at Green Cay, a $380 million senior living community carrying their name into Boynton Beach, Business Wire reported September 22.
Why it matters
Nonprofit developer Green Cay Life Plan Village, with partners Greenbrier Development and BRP Senior Housing Management, is building what the release describes as the only fully approved site left in Palm Beach County for a continuing care retirement community, and the first new one in the county since 2016. That scarcity matters for a market where the county’s next generation of retirees has few age-restricted options with medical care built in. Readers tracking the South Florida market hub will see the project as a test of how much appetite remains for large nonprofit CCRCs against a wave of for-profit assisted living projects.
The numbers
The community at Jog and Flavor Pict roads will hold 220 residences, 189 independent living units and 32 assisted living and memory care units, inside a three-story, 510,000-square-foot building on 15 acres. Business Wire put the total cost at $380 million and said more than 70 percent of the independent living units are already under contract. First residents are expected in fall 2028. “The Winsberg’s design and lifestyle reflect how the Baby Boomer generation’s higher expectations are redefining senior living,” said Amy Linder, Greenbrier’s vice president.
What’s next
The project closed roughly $380 million in bond financing through the Palm Beach County Health Facilities Authority on September 2, and sitework was set to begin by the end of September, according to Florida YIMBY. Moss & Associates, the Fort Lauderdale-based contractor, expects construction to run about 26 months to the fall 2028 opening. Neither Business Wire’s release nor Florida YIMBY’s report set a date for a groundbreaking ceremony.