Joyland Group files 99-unit tower at 228 West 29th Street

Joyland Group filed a new building application for a 28-story, 99-unit tower at 228 West 29th Street in Manhattan, according to a Department of Buildings NOW filing made public this week.

The filing, job number M01478830-I1, covers a mixed-use building totaling 105,076 square feet on the Chelsea/Midtown South block between Seventh Avenue and Eighth Avenue. The job description lists 99 residential dwelling units with retail space on the ground floor. Jack Wolcowitz is named as owner of record, with Joyland Group as the owner’s business entity. Beam Architects D.P.C. is the filing applicant, and the filing was submitted through Eagle Expediting LLC. The application was filed on October 27, 2026 and was listed as pending plan examiner assignment as of this writing.

Why it matters

A 99-unit filing at this size puts another sizable residential project into the Midtown South pipeline, an area that has drawn steady new-building activity amid Manhattan’s broader multifamily construction push. The project’s scale, nearly 28 stories on a single tax lot, signals Joyland Group is pursuing a dense, as-of-right or variance-driven residential play rather than a smaller infill job. Ground-floor retail paired with a full residential stack is the standard format for new construction along this corridor, where foot traffic from Chelsea and the Flatiron District supports street-level commercial space.

The numbers

The DOB filing puts the building at 105,076 total square feet across 28 stories, with 99 proposed dwelling units. The site sits on tax block 778, lot 55, with building identification number 1014269 and borough-block-lot number 1007780055. The filing lists general construction as the primary work type, with a standard plan examination review track and 2022 building code compliance. No initial construction cost was listed in the DOB record at the time of filing.

What’s next

The filing remains in the pending review stage, with DOB assignment of a plan examiner still outstanding as of October 27. A new building filing of this size typically proceeds through plan examination, objections and resolution, and permit issuance before site work begins, a process that commonly runs several months to more than a year depending on the scope of DOB and other agency review. No construction start date has been set. Further permits, including foundation and superstructure sign-offs, would be the next public markers to watch.

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