Generation Real Estate Partners Plans 32 Apartments in Hollywood

Generation Real Estate Partners has filed plans for a 32-unit apartment building at 806 N. Sweetzer Ave. in Hollywood, where two duplexes and a single-family house now stand. The filing would clear five existing rental units to make room for the new project.

Kevin Tsai Architecture designed the five-story building, described in the filing as a contemporary low-rise structure with a rooftop amenity deck. The unit mix spans studios through three-bedroom apartments, though the filing does not break out how many of each. Seven of the 32 units would be set aside for low-income renters.

The project is moving through the city’s case review under number EAR-2026-5353-TOIA-VHCA. Generation Real Estate Partners is using the citywide housing incentives program to build a larger structure than the lot’s base zoning would otherwise allow, the tradeoff being the seven income-restricted units. The plan calls for parking for 16 vehicles, well under one space per unit.

Why it matters

806 N. Sweetzer is a small-lot teardown turned five-story infill: a pair of duplexes and a house give way to 32 units through the city’s housing incentives program. The net gain of 27 units on one parcel, seven of them income-restricted, is the kind of math the city is counting on to hit its housing targets without widening its footprint. For developers pricing Hollywood land, it is a data point on what a single small lot can now support under the incentive program.

The numbers

The filing proposes 32 total units in a five-story building, with seven reserved for low-income tenants. Parking covers 16 vehicles. The project would demolish two duplexes and one single-family home, five existing rental units in all, for a unit-count gain of 27. No square footage, lot size, or construction cost was disclosed in the filing as reported.

What’s next

The case still has to clear the city’s planning review before Generation Real Estate Partners can pull permits. No hearing date or vote has been scheduled as of this filing, and the project remains a proposal, not an approved entitlement. Check Los Angeles coverage for the next update as the case moves through City Planning.