PGIM Lends $57M to Turn a Midtown Office Into Self Storage
The zoning on this lot allows a residential floor area ratio of 15.0, the same as the West 35th Street loft heading to 166 apartments. The sponsor chose storage, and an institutional lender funded it.

PGIM has lent $57,000,000 against a Class C office building at 152 West 36th Street in Manhattan, and what it funds is not apartments. Mequity Companies and Flatiron Equities plan to take the eight-story building to 16 stories and operate it as a self storage facility for Manhattan Mini Storage, roughly 1,500 units. Colliers arranged the debt. Commercial Observer reported the loan on September 14.
Why it matters
Every Manhattan conversion headline this year has ended in apartments. This one could have. City records show the lot zoned M1-9A/R12 with a residential floor area ratio of 15.0, the same zoning we reported carrying a West 35th Street loft to 166 apartments two blocks away, and the corridor behind 13 conversions filed in six days. The sponsor chose storage, and an institutional lender underwrote it. Storage carries no affordability requirement, no dwelling unit layouts and no light and air constraints, so a 5,925 sq ft lot with a built floor area ratio of 8.75 converts into rentable area on different terms than a residential program would. For anyone holding a small Class C building in Midtown South, that is the transferable point: the use that clears the debt may be the one that asks least of the envelope, not the one with the highest rent per foot.
The numbers
The deed recorded September 24, 2024 at $23,800,000, from Hadji Baba Properties Corp., care of Falcon Properties. Against the 51,853 sq ft on the tax roll that is $459 per sq ft. The $57,000,000 PGIM loan works out to $760 per rentable sq ft on the sponsor’s 75,000 sq ft target, and $692 per sq ft against the 82,397 sq ft of construction floor area the enlargement filings declare.
Three mortgages recorded alongside that deed, for $36,641,200, $8,498,720 and $5,060,080. They total $50,200,000, or 211 percent of the purchase price, and all three were assigned to OakNorth Bank PLC of London in the same recording. ACRIS is published through August 31, 2026 and shows no document recorded on this lot since September 24, 2024, so the PGIM mortgage is not yet in the public file.
The alteration job is M01003551, filed March 1, 2024, six months before the sponsor closed, approved September 11, 2024, and permitted June 9, 2025. Declared cost across the sponsor’s filings is $11,452,290, a filing figure rather than a budget.
What’s next
A post-approval amendment was filed September 3, 2026 and is still in plan examiner review. The sponsor targets a temporary certificate of occupancy in early 2027. Watch for the PGIM mortgage to surface in ACRIS, which will show whether it retires the OakNorth position outright. More in the New York market.
Quick answers
- What is the latest on 152 West 36th Street?
- PGIM lent $57M on 152 West 36th Street, a Class C Midtown office going to self storage instead of apartments. The 2024 deed worked out to $459 per sq ft.
- Who is developing 152 West 36th Street?
- PGIM, Mequity Companies and Flatiron Equities, according to Commercial Observer.
- What are the key numbers for 152 West 36th Street?
- Per sq ft paid in 2024, on 51,853 existing sq ft: $459; PGIM loan per sq ft on the 75,000 rentable sq ft target: $760; Acquisition debt recorded in 2024, assigned to OakNorth: $50.2M; Stories, existing and planned, per the DOB filings: 8 to 16.
On the record
Three mortgages recorded with the 2024 deed totaled $50,200,000, or 211 percent of the $23,800,000 purchase price, and all three were assigned the same day to OakNorth Bank PLC of London.
Public record · a836-acris.nyc.gov
Primary record
- Public recordThe conversion job M01003551 was filed March 1, 2024, six months before the sponsor closed, and approved September 11, 2024, two days after the deed was signed. Declared cost across the sponsor's filings on the lot is $11,452,290.View the record on a810-dobnow.nyc.gov
- Our coverage152 West 36th Street is zoned M1-9A/R12 with a residential floor area ratio of 15.0, the same zoning we reported carrying 254 West 35th Street to 166 apartments, so residential was legally available on this lot and the sponsor chose storage.View the record on data.cityofnewyork.us
- NYC ACRIS, document 2024091800105002Deed, $23,800,000, 152 West 36th Street, recorded September 24, 2024
- NYC Open Data, ACRIS Real Property MasterMortgage, $36,641,200, one of three recorded with the 2024 deed
Also reported by
- Commercial ObserverPGIM lends $57M on Manhattan office-to-storage conversion, published September 14, 2026
- NYC Open Data, MapPLUTO tax lot 1008110062Building record: 8 floors, 51,853 sq ft, 5,925 sq ft lot, built 1900, zoned M1-9A/R12